B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- semantic similarity rate for generative AI-produced content across five industries (2025)
A 2025 study by the Oxford Internet Institute found that content produced by generative AI tools across five industries shared over 40% semantic similarity.
- The similarity was measured as 'over 40%' rather than an exact 40%
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oxford Internet Institute
Primary
Tier B
https://ancglobalhr.com/is-ai-killing-creativity-in-your-employees/ ↗
Source Article
Is AI Killing Creativity in your employees?
Original Research
Oxford Internet Institute
· Original study ↗
Methodology
Study by Oxford Internet Institute on AI content conformity.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
generative AI-produced content across five industries: 40% semantic similarity rate. Source: Oxford Internet Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-semantic-similarity-oxford-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-content-semantic-similarity-oxford-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- semantic similarity rate for generative AI-produced content across five industries<br><small>Source: Oxford Internet Institute (2025) · <a href="https://lighthousedata.io/data/ai-content-semantic-similarity-oxford-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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