B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74.2%
74.2% -- ai generated content share of new webpages for new webpages (2025)
74.2% of new webpages use AI-generated text according to an Ahrefs study.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
74.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://www.seozilla.ai/ahrefs-study-finds-google-neutral-on-ai-content-rankings ↗
Source Article
Ahrefs Study Shows No Evidence That Google Penalizes AI Content
Ahrefs Study Shows No Evidence That Google Penalizes AI Content
AI-generated content is showing up almost everywhere now. It’s powering SaaS blog posts, filling product descriptions for online stores, and helping brands push out articles at a speed that would’ve seemed impossible not long ago, somet…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study analyzing 600,000 webpages
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new webpages: 74.2% ai generated content share of new webpages. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-prevalence-new-webpages
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<blockquote cite="https://lighthousedata.io/data/ai-content-prevalence-new-webpages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.2%</strong> -- ai generated content share of new webpages for new webpages<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-content-prevalence-new-webpages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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