B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- share of marketers reporting decreased content performance from ai for B2B marketers using AI for content creation (2026)
5% of surveyed marketers using AI for content creation say content performance has decreased.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
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Source Article
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Original Research
Content Marketing Institute
· Original study ↗
Methodology
Survey of ~1,000 marketers; CMI 2026 B2B Content and Marketing Trends Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers using AI for content creation: 5% share of marketers reporting decreased content performance from ai. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-performance-decreased-2026
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<blockquote cite="https://lighthousedata.io/data/ai-content-performance-decreased-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of marketers reporting decreased content performance from ai for B2B marketers using AI for content creation<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/ai-content-performance-decreased-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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