B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of marketers citing time savings as top ai benefit for marketers (2025)
80% of marketers report that time savings is the greatest advantage of AI in content generation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAMY
Primary
Tier C
https://vaqueroadvertising.com/ai-in-marketing-the-future-is-here-and-its-time-to-learn-fast/ ↗
Source Article
AI in Marketing: The Future Is Here, and It’s Time to Learn Fast - Vaquero Advertising Multicultural & Hispanic Marketing agency in Dallas, Texas.
Artificial intelligence isn’t the future of marketing anymore, it’s the present.
According to the Marketing Trends 2025 Report, 2023 was the year of discovery and 2024 marked widespread adoption, especially in professional services. By 2025, AI will go beyond automation to become a true creative par…
Original Research
SAMY
· Original study ↗
Methodology
Cited from SAMY Marketing Trends 2025 Report; survey methodology not detailed in source
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
marketers: 80% share of marketers citing time savings as top ai benefit. Source: SAMY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-generation-time-savings-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-content-generation-time-savings-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of marketers citing time savings as top ai benefit for marketers<br><small>Source: SAMY (2025) · <a href="https://lighthousedata.io/data/ai-content-generation-time-savings-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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