B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- ai content generation usage for Marketers (2025)
44 percent of marketers report using AI specifically for content generation and campaign ideation.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
https://www.hubspot.com/marketing-statistics ↗
Source Article
Consumer Technology & Digital Platforms Digital Marketing Research Report
Something interesting is happening across the consumer technology and digital platform landscape. Growth hasn’t slowed, but the way companies win customers has changed dramatically. Five years ago, most platforms relied heavily on paid acquisition and aggressive growth loops. Today, the leaders in s…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot marketing statistics report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers: 44% ai content generation usage. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-content-generation-marketers
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<blockquote cite="https://lighthousedata.io/data/ai-content-generation-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- ai content generation usage for Marketers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/ai-content-generation-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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