B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
95%
95% -- share of links cited by ai from non paid media for AI search engines (LLMs) (2025)
According to Muck Rack's 'What is AI Reading?' report, 95% of links cited by AI are from non-paid media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://www.gateway-grp.com/article/optimize-your-brand-for-ai-search-engines ↗
Source Article
Optimize Your Brand for AI Search Engines - Gateway Group
Your Investors Are on Social Media. Are You?
When done well, a social media presence does not replace traditional investor relations. It strengthens it.
How PR can make or break your company’s performance
September 15, 2025
Large Language Models (LLMs) like ChatGPT, Gemini, Claude, and other AI sear…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack 'What is AI Reading?' report analyzing AI citation sources
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search engines (LLMs): 95% share of links cited by ai from non paid media. Source: Muck Rack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-cited-links-non-paid-media
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<blockquote cite="https://lighthousedata.io/data/ai-cited-links-non-paid-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of links cited by ai from non paid media for AI search engines (LLMs)<br><small>Source: Muck Rack (2025) · <a href="https://lighthousedata.io/data/ai-cited-links-non-paid-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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