B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of ai cited links from journalism and third party sources for AI systems (generative AI search) (2025)
Around 84% of links cited by AI systems originate directly from journalism, third-party analysis, and expert commentary.
- The source states 'around 84%'
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier B
https://www.reputation-inc.com/thinking/the-machine-readable-reputation-era/ ↗
Source Article
The Machine-Readable Reputation Era
For years, reputation sat slightly outside the hard commercial metrics organisations prioritised. Marketing could point to clicks, conversions and attribution. Finance could point to shareholder returns and operational teams could point to efficiency gains. Reputation was often acknowledged as impor…
Original Research
Muck Rack
· Original study ↗
Methodology
Muck Rack Generative Pulse research on AI citation sources
Methodology documented
Segmentation
Industrymarketing
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Plain Text
AI systems (generative AI search): 84% share of ai cited links from journalism and third party sources. Source: Muck Rack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-cited-links-journalism-sources
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-cited-links-journalism-sources" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of ai cited links from journalism and third party sources for AI systems (generative AI search)<br><small>Source: Muck Rack (2025) · <a href="https://lighthousedata.io/data/ai-cited-links-journalism-sources" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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