B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

10%

10% -- ai citation overlap with google top10 for ChatGPT, Gemini, and Copilot (2026)

2026  · eMarketer

Fewer than 10% of sources cited by ChatGPT, Gemini, and Copilot are within Google's top 10 organic search results for the same query.

  • Source states 'less than 10 percent'
Cite this stat Share How we verify
Attribution: eMarketer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
ChatGPT, Gemini, and Copilot
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
eMarketer Primary Tier B
https://intura.co/en/blog/geo-ai-search-brand-elektronik-gadget-indonesia-2026 ↗
Confidence: 59/100 Vintage: 2026 Channel: Deep Crawl
Source Article
GEO untuk Industri Elektronik & Gadget: Cara Brand Smartphone dan Retailer Menangkan AI Search Sebelum Kompetitor di 2026
GEO untuk Industri Elektronik & Gadget: Cara Brand Smartphone dan Retailer Menangkan AI Search Sebelum Kompetitor di 2026 Konsumen Indonesia tanya spesifikasi Vivo X300 Ultra, Samsung Galaxy A56, dan iPhone ke ChatGPT. Brand elektronik yang tak muncul di jawaban AI kehilangan penjualan. Panduan GEO …
Original Research
eMarketer · Original study ↗

eMarketer analysis of AI citation sources vs Google organic results

Methodology documented
Industrymarketing
Plain Text
ChatGPT, Gemini, and Copilot: 10% ai citation overlap with google top10. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-google-top10-overlap-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-citations-google-top10-overlap-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ai citation overlap with google top10 for ChatGPT, Gemini, and Copilot<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/ai-citations-google-top10-overlap-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →