B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- share of brand ai citations from external sources for AI search citations (ChatGPT, Perplexity, Gemini, Claude) (2026-02)
91% of brand-related AI citations originate from external sources outside the brand's own website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026-02
Entity
Sample Size
200,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lantern
Primary
Tier A
https://www.asklantern.com/blogs/91-of-ai-citations-ignore-your-website ↗
Source Article
91% of AI Citations Ignore Your Website
Original Research
Lantern
· Original study ↗
Methodology
Lantern's February 2026 AI Citation Content Visibility Report; analysis of 200 million citations from actual interfaces of ChatGPT, Perplexity, Gemini, and Claude
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search citations (ChatGPT, Perplexity, Gemini, Claude): 91% share of brand ai citations from external sources. Source: Lantern (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-external-sources-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-citations-external-sources-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of brand ai citations from external sources for AI search citations (ChatGPT, Perplexity, Gemini, Claude)<br><small>Source: Lantern (2026-02) · <a href="https://lighthousedata.io/data/ai-citations-external-sources-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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