B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
84%
84% -- share of ai citations from earned media for AI search engines (2026)
84% of AI citations come from earned media rather than a brand's own website.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Muck Rack
Primary
Tier C
https://www.searchintel.tech/services/ ↗
Source Article
AI Search Intelligence Agency | Services | SearchIntel
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Methodology …
Original Research
Muck Rack
· Original study ↗
Methodology
Cited by SearchIntel from Muck Rack research on AI citation sources
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search engines: 84% share of ai citations from earned media. Source: Muck Rack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-earned-media-2026
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<blockquote cite="https://lighthousedata.io/data/ai-citations-earned-media-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of ai citations from earned media for AI search engines<br><small>Source: Muck Rack (2026) · <a href="https://lighthousedata.io/data/ai-citations-earned-media-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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