B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

57%

57% -- share of ai citations pointing to brand owned domains for AI search engines (global) (2026)

Name: Share Of AI Citations Pointing To Brand Owned Domains Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · n=11,840,000,000 · Profound

Roughly 57% of AI citations globally point to brand-owned domains.

Vendor-reported, unaudited dataset
Descriptive snapshot, does not prove independent verifiability

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Attribution: Profound View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

57%

Unit

Percentage

Data Vintage

2026

Entity

AI search engines (global)

Sample Size

11,840,000,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Profound Primary Tier C

https://artlogic.ca/geo/resources ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

GEO Resource Library: Sources, Studies and Paths

Original Research

Profound · Original study ↗

Methodology

Profound citation-source analysis: 11.84 billion citations, 3.02 million domains, 29 industries, April–July 2026; vendor-reported, unaudited

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

AI search engines (global): 57% share of ai citations pointing to brand owned domains. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-brand-owned-domains-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-citations-brand-owned-domains-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of ai citations pointing to brand owned domains for AI search engines (global)<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/ai-citations-brand-owned-domains-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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