B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

9% -- share of brand ai citations from brand owned content for AI search citations (ChatGPT, Perplexity, Gemini, Claude) (2026-02)

Name: Share Of Brand AI Citations From Brand Owned Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2026-02 · n=200,000,000 · Lantern

Only 9% of brand-related AI citations originate from content the brand directly controls

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Attribution: Lantern View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2026-02

Entity

AI search citations (ChatGPT, Perplexity, Gemini, Claude)

Sample Size

200,000,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Lantern Primary Tier A

https://www.asklantern.com/blogs/91-of-ai-citations-ignore-your-website ↗

Confidence: 57/100 Vintage: 2026-02 Channel: Common Crawl

Source Article

91% of AI Citations Ignore Your Website

Original Research

Lantern · Original study ↗

Methodology

Lantern analysis of 200 million AI citations

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

AI search citations (ChatGPT, Perplexity, Gemini, Claude): 9% share of brand ai citations from brand owned content. Source: Lantern (2026-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-brand-owned-content-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-citations-brand-owned-content-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- share of brand ai citations from brand owned content for AI search citations (ChatGPT, Perplexity, Gemini, Claude)<br><small>Source: Lantern (2026-02) · <a href="https://lighthousedata.io/data/ai-citations-brand-owned-content-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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