B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

86%

86% -- ai citations from brand managed sources for AI search assistants (ChatGPT, Gemini, Perplexity) (2026)

Name: AI Citations From Brand Managed Sources Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2026 · Yext

86% of AI citations from platforms like ChatGPT, Gemini, and Perplexity stem from brand-managed sources such as websites, listings, and local pages.

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Attribution: Yext View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

86%

Unit

Percentage

Data Vintage

2026

Entity

AI search assistants (ChatGPT, Gemini, Perplexity)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Yext Primary Tier B

https://arc4.com/resources/yext-business-listings/ ↗

Confidence: 53/100 Vintage: 2026 Channel: Common Crawl

Source Article

Maximize Visibility with Yext Business Listings for Your Brand

Original Research

Yext · Original study ↗

Methodology

Yext research on AI assistant citation sources

Methodology documented

Segmentation

IndustryAI RoleAll marketers Channelsearch

Cite this stat

Plain Text

AI search assistants (ChatGPT, Gemini, Perplexity): 86% ai citations from brand managed sources. Source: Yext (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citations-brand-managed-sources

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-citations-brand-managed-sources" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- ai citations from brand managed sources for AI search assistants (ChatGPT, Gemini, Perplexity)<br><small>Source: Yext (2026) · <a href="https://lighthousedata.io/data/ai-citations-brand-managed-sources" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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