B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- paid ad click lift for brands cited in AI answers (2025)
Brands that earn citations inside AI answers see a 39% increase in paid ad clicks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Relixir
Primary
Tier C
https://chatterbubble.co/resources/generative-engine-optimization-b2b-guide-2026 ↗
Source Article
Generative Engine Optimization: The 2026 B2B Guide
Generative Engine Optimization: The Complete B2B Guide for 2026
Generative engine optimization (GEO) is the practice of structuring content so that large language models — ChatGPT, Perplexity, Google AI Overviews — retrieve, cite, and surface a brand inside their generated answers. Where SEO fights …
Original Research
Relixir
· Original study ↗
Methodology
Relixir, cited in Wellows 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands cited in AI answers: 39% paid ad click lift. Source: Relixir (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citation-paid-click-lift-39
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<blockquote cite="https://lighthousedata.io/data/ai-citation-paid-click-lift-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- paid ad click lift for brands cited in AI answers<br><small>Source: Relixir (2025) · <a href="https://lighthousedata.io/data/ai-citation-paid-click-lift-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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