B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- ai citation click through rate for AI chatbot users (2026)
Users click cited sources in AI chatbots roughly 1% of the time.
- Approximate figure
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Akamai
Primary
Tier C
https://www.lawrencehitches.com/chatgpt-feeds-google/ ↗
Source Article
ChatGPT Feeds Google. Google Rewards Real Assets. Here's the Play. | Soaring Above Search #2 | Lawrence Hitches
Everyone keeps framing AI search and Google as a battle. One eats the other. Traffic collapses. The SEO industry dies. It's a clean narrative and it's wrong.
A Semrush study just dropped showing that 21.6% of all ChatGPT referral traffic goes directly to Google. That's not a rounding error. ChatGPT …
Original Research
Akamai
· Original study ↗
Methodology
Akamai State of the Internet Report (April 8, 2026); users click cited sources roughly 1% of the time (approximate)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI chatbot users: 1% ai citation click through rate. Source: Akamai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-citation-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-citation-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai citation click through rate for AI chatbot users<br><small>Source: Akamai (2026) · <a href="https://lighthousedata.io/data/ai-citation-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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