B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.7%
34.7% -- unethical behavior likelihood increase for consumers interacting with AI chatbots vs human support agents (2022-03)
People interacting with AI were 34.7% more likely to act unethically compared to interacting with a human support agent.
- The study looked at different types of AI; effect may vary across cultures and familiarity levels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.7%
Unit
Percentage
Data Vintage
2022-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Journal of the Academy of Marketing Science
Primary
Tier A
https://app.sciencesays.com/p/humanize-your-ai-to-reduce-fraud ↗
Source Article
Humanize your AI to reduce fraud
Original Research
Journal of the Academy of Marketing Science
· Original study ↗
Methodology
4 experiments; published in Journal of the Academy of Marketing Science
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers interacting with AI chatbots vs human support agents: 34.7% unethical behavior likelihood increase. Source: Journal of the Academy of Marketing Science (2022-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-chatbot-unethical-behavior-increase-2022
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<blockquote cite="https://lighthousedata.io/data/ai-chatbot-unethical-behavior-increase-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.7%</strong> -- unethical behavior likelihood increase for consumers interacting with AI chatbots vs human support agents<br><small>Source: Journal of the Academy of Marketing Science (2022-03) · <a href="https://lighthousedata.io/data/ai-chatbot-unethical-behavior-increase-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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