B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- share of online searches via ai chatbots for AI chatbots (2026)
By 2026, 25% of online searches could be conducted via AI chatbots instead of traditional search engines.
- Gartner projection/estimate ('could be conducted')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://martechtrend.com/chatbot-advertising-the-next-frontier-in-digital-marketing/ ↗
Source Article
Chatbot Advertising: The Next Frontier in Digital Marketing - martechtrend
In April 2024, OpenAI, the company behind ChatGPT, announced its exploration into integrating sponsored content within its business-focused offerings. This move signifies a pivotal shift in the advertising landscape, as AI chatbots become increasingly significant in the digital marketing ecosystem. …
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI chatbots: 25% share of online searches via ai chatbots. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-chatbot-search-share-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-chatbot-search-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- share of online searches via ai chatbots for AI chatbots<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-chatbot-search-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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