B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- spend increase for Returning customers engaging with AI chat (2026)
Returning customers who engage with AI chat spend 25% more on average.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alhena.ai
Primary
Tier C
https://alhena.ai/blog/proactive-ai-engagement-gap-ecommerce/ ↗
Source Article
5.5x Engagement Gap: Proactive AI Crushes Passive Chatbots
Original Research
alhena.ai
· Original study ↗
Methodology
Vendor blog citing industry data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Returning customers engaging with AI chat: 25% spend increase. Source: alhena.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-chat-returning-spend-25pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-chat-returning-spend-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- spend increase for Returning customers engaging with AI chat<br><small>Source: alhena.ai (2026) · <a href="https://lighthousedata.io/data/ai-chat-returning-spend-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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