B
Evidence Grade B
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Recent
39%
39% -- preference rate for ai conversational answers over traditional search for users aged 18-34 (2025)
According to Accenture research cited by Whites, 39% of people aged 18-34 prefer conversational AI answers over standard web search.
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Lighthouse Research Team
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.agencjawhites.pl/usluga-generative-engine-optimization ↗
Source Article
Usługa Generative Engine Optimization (GEO) | Whites
Powrót
Usługa Generative Engine Optimization (GEO)
Zmiany zachowań użytkowników wywołane rozwojem AI wymuszają na właścicielach biznesów oraz menedżerach sięgnięcie po nowe rozwiązania. Usługa GEO to kompleksowa strategia oraz stałe, comiesięczne wsparcie w zakresie pozycjonowania i optymalizacji po…
Original Research
Accenture
· Original study ↗
Methodology
Cited by Whites Agency as Accenture research; methodology not described on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users aged 18-34: 39% preference rate for ai conversational answers over traditional search. Source: Accenture (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-chat-preference-young-adults-accenture
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<blockquote cite="https://lighthousedata.io/data/ai-chat-preference-young-adults-accenture" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- preference rate for ai conversational answers over traditional search for users aged 18-34<br><small>Source: Accenture (2025) · <a href="https://lighthousedata.io/data/ai-chat-preference-young-adults-accenture" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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