B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- share of buyers reporting category level urgency shift for B2B technology buyers (2026)
38% of surveyed B2B technology buyers report that the emergence of AI affects decision urgency on a category level, with some categories moving faster while others require more deliberation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
310
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
INFUSE
Primary
Tier A
https://au.infuse.com/insight/voice-of-the-buyer-ai-research-reality-check-from-hype-to-proof/ ↗
Source Article
Voice of the Buyer AI Reality Check 2026 | INFUSE
Voice of the Buyer AI Research Reality Check: From Hype to Proof
11 min
Updated: July 27, 2026
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Introduction
INFUSE Voice of the Buyer 2026 revealed the Trust Gap as the defining condition of B2B buying in 2026: despite more access to inf…
Original Research
INFUSE
· Original study ↗
Methodology
Mid-year survey of 310 B2B technology buyers across 266 companies, 18 countries, 15 industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B technology buyers: 38% share of buyers reporting category level urgency shift. Source: INFUSE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-changed-urgency-categories-faster-38pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-changed-urgency-categories-faster-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of buyers reporting category level urgency shift for B2B technology buyers<br><small>Source: INFUSE (2026) · <a href="https://lighthousedata.io/data/ai-changed-urgency-categories-faster-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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