B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- marketers using ai for greater campaign roi for marketers (2025)
58% of marketers cite generating a greater return on investment (ROI) on campaigns as a driver or motive for using AI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
State of Marketing AI Report
Primary
Tier B
https://www.campaignindonesia.id/article/siasat-agensi-dan-marketing-saat-diserbu-ai-bertahan-atau-b… ↗
Source Article
Siasat agensi dan marketing saat diserbu AI, bertahan atau berubah?
Siasat agensi dan marketing saat diserbu AI, bertahan atau berubah?
Dari Ogilvy hingga Iris, agensi terdepan Indonesia berinvestasi besar-besaran di AI sambil menjaga keseimbangan antara efisiensi dan sentuhan manusia.
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Original Research
State of Marketing AI Report
· Original study ↗
Methodology
2025 State of Marketing AI Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 58% marketers using ai for greater campaign roi. Source: State of Marketing AI Report (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-campaign-roi-2025
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<blockquote cite="https://lighthousedata.io/data/ai-campaign-roi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- marketers using ai for greater campaign roi for marketers<br><small>Source: State of Marketing AI Report (2025) · <a href="https://lighthousedata.io/data/ai-campaign-roi-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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