B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- campaign reply rate for AI-driven B2B campaigns (2026)
AI-driven B2B campaigns achieve email reply rates between 15% and 25%.
- Reported as a range of 15% to 25%
- Secondary citation attributed to AI Bees
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AI Bees
Primary
Tier C
https://makeautomation.co/using-ai-for-lead-generation/ ↗
Source Article
Using AI for Lead Generation: A B2B Guide (2026) | MakeAutomation
Using AI for Lead Generation: A B2B Guide (2026)
Your reps are still building lists by hand. They bounce between LinkedIn, company sites, enrichment tools, and a spreadsheet that nobody trusts. By the time someone finally sends the first email, the buying window has already cooled off.
That's why te…
Original Research
AI Bees
· Original study ↗
Methodology
Range reported; midpoint used. Cited via AI Bees
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven B2B campaigns: 15% campaign reply rate. Source: AI Bees (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-campaign-reply-rates
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<blockquote cite="https://lighthousedata.io/data/ai-campaign-reply-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- campaign reply rate for AI-driven B2B campaigns<br><small>Source: AI Bees (2026) · <a href="https://lighthousedata.io/data/ai-campaign-reply-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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