B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- campaign execution time reduction for SME marketing teams using AI (2025)
Gartner reports that AI can cut campaign execution time by up to 40%.
- Value is an upper bound (up to 40%)
- Secondary citation of Gartner research in vendor blog
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://growcreate.ai/ai-insights/what-sme-leaders-need-to-measure-and-prove-roi-from-ai-marketing/ ↗
Source Article
What SME leaders need to measure and prove ROI from AI marketing
When we talk about AI for marketing, the first questions from SMEs are never about the technology. They’re about outcomes. A Managing Director asks: “Will this actually bring in more customers?” The Finance Lead wants clarity on cost. The Marketing Manager needs proof that campaigns will run faster …
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner; secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SME marketing teams using AI: 40% campaign execution time reduction. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-campaign-execution-time-reduction-40
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<blockquote cite="https://lighthousedata.io/data/ai-campaign-execution-time-reduction-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- campaign execution time reduction for SME marketing teams using AI<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/ai-campaign-execution-time-reduction-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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