B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- ai business discovery share for business discovery via generative AI tools (2026)
McKinsey forecasts that AI will power over 40% of business discovery by 2026.
- Forecasted figure
- Reported as 'over 40%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://limelightgrowth.com/blog/attractinglps ↗
Source Article
Rethinking the Pitch: How Private Equity Firms Must Evolve to Attract the Next Generation of LPs - LIMELIGHT
By, Kenny Gary
Private equity has long thrived on exclusivity, performance, and relationships, but in today’s capital climate, where even the most reputable pensions and endowments are reassessing their allocations, firms can’t rely on legacy networks or vintage fund performance alone. The investor …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey forecast cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business discovery via generative AI tools: 40% ai business discovery share. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-business-discovery-2026
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<blockquote cite="https://lighthousedata.io/data/ai-business-discovery-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ai business discovery share for business discovery via generative AI tools<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/ai-business-discovery-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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