B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- ai budget share sales marketing for Enterprise AI spending (2025)
50% of enterprise AI budgets flow to sales and marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT NANDA
Primary
Tier A
https://lightsource.ai/blog/fluency-first-ai-in-procurement ↗
Source Article
Fluency First: The Right Order of Operations for AI in Procurement — LightSource Blog
A surprising amount of my job is being a professional CPO meet-and-greeter. Conferences, customer visits, intro calls -- I spend my weeks talking to procurement and supply chain leaders, and for the past two years one question has beaten every other question, at every table, in every accent: what sh…
Original Research
MIT NANDA
· Original study ↗
Methodology
MIT NANDA analysis of 300 enterprise AI deployments (GenAI Divide report, p. 20)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enterprise AI spending: 50% ai budget share sales marketing. Source: MIT NANDA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-budget-sales-marketing-share-2025
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<blockquote cite="https://lighthousedata.io/data/ai-budget-sales-marketing-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ai budget share sales marketing for Enterprise AI spending<br><small>Source: MIT NANDA (2025) · <a href="https://lighthousedata.io/data/ai-budget-sales-marketing-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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