B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of ai brand mentions from third party sites for AI search engines (2025)
85% of AI brand mentions come from third-party sites.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
AirOps
Primary
Tier C
https://www.sylvaincharbit.com/en/blog/aeo/mentions-citations-aeo/ ↗
Source Article
Mention or citation rate? What should you measure in AEO? - Sylvain Charbit
Mention or citation rate? What should you measure in AEO?
With every new discipline comes a new headache: how do you measure the success of your efforts in AI search? Should you track the number of mentions or the citation rate, or are these just vanity metrics?
Here’s what to analyze to make sense …
Original Research
AirOps
· Original study ↗
Methodology
Cited from AirOps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search engines: 85% share of ai brand mentions from third party sites. Source: AirOps (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-brand-mentions-third-party-sites
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<blockquote cite="https://lighthousedata.io/data/ai-brand-mentions-third-party-sites" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of ai brand mentions from third party sites for AI search engines<br><small>Source: AirOps (2025) · <a href="https://lighthousedata.io/data/ai-brand-mentions-third-party-sites" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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