B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- ai adoption bidding inflight optimization growth yoy for marketers using AI for bidding and in-flight campaign optimization (2025)
AI adoption for bidding and in-flight campaign optimization increased by 12% year-on-year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,970
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DoubleVerify
Primary
Tier B
https://www.campaignindonesia.id/article/doubleverify-manajer-kampanye-kehilangan-10-jam-per-minggu-… ↗
Source Article
DoubleVerify: Manajer kampanye kehilangan 10 jam per minggu untuk pekerjaan yang bisa diotomatisasi
DoubleVerify: Manajer kampanye kehilangan 10 jam per minggu untuk pekerjaan yang bisa diotomatisasi
Riset DoubleVerify terhadap 1.970 pengambil keputusan ungkap manajer kampanye kehilangan 26% waktu kerja untuk tugas manual yang bisa diotomatisasi.
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Original Research
DoubleVerify
· Original study ↗
Methodology
Year-on-year increase in AI use for bidding and in-flight optimization during live campaigns, per DoubleVerify '2025 Global Insights' survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI for bidding and in-flight campaign optimization: 12% ai adoption bidding inflight optimization growth yoy. Source: DoubleVerify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-bidding-inflight-optimization-growth-12pct
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<blockquote cite="https://lighthousedata.io/data/ai-bidding-inflight-optimization-growth-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- ai adoption bidding inflight optimization growth yoy for marketers using AI for bidding and in-flight campaign optimization<br><small>Source: DoubleVerify (2025) · <a href="https://lighthousedata.io/data/ai-bidding-inflight-optimization-growth-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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