B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- share of b2b sales interactions powered by ai for B2B sales (2024)
In 2024, AI powered 20% of B2B sales interactions according to Gartner.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://bizaigpt.com/blog/how-ai-improves-sales-engagement ↗
Source Article
【GUIDE】 How AI Improves Sales Engagement in 2026
Original Research
Gartner
· Original study ↗
Methodology
Gartner baseline cited via third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales: 20% share of b2b sales interactions powered by ai. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-b2b-sales-interactions-2024-baseline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-b2b-sales-interactions-2024-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of b2b sales interactions powered by ai for B2B sales<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/ai-b2b-sales-interactions-2024-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.