B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- average spend managed per analyst increase for Advertising analysts at agencies and brands integrating automation and AI (2025)
Agencies and brands effectively integrating AI and automation see a 43% increase in average spend managed per advertising analyst.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fluency
Primary
Tier A
https://www.fluency.inc/insights/the-ultimate-guide-to-ai-and-automation-in-digital-advertising ↗
Source Article
The Ultimate Guide to AI and Automation in Digital Advertising
Today’s advertisers want to rekindle the joy they once found in their work. However, the complexities of digital advertising—new channels and higher consumer expectations for personalization and localization—make it challenging to keep up, let alone be innovative.
Fortunately, two technologies have …
Original Research
Fluency
· Original study ↗
Methodology
Based on data Fluency pulled from managing over $1 billion in annual ad spend; vendor-reported platform benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Advertising analysts at agencies and brands integrating automation and AI: 43% average spend managed per analyst increase. Source: Fluency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-automation-spend-per-analyst-increase-43
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<blockquote cite="https://lighthousedata.io/data/ai-automation-spend-per-analyst-increase-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- average spend managed per analyst increase for Advertising analysts at agencies and brands integrating automation and AI<br><small>Source: Fluency (2025) · <a href="https://lighthousedata.io/data/ai-automation-spend-per-analyst-increase-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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