B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- ai augmented marketing decision share for Routine marketing decisions (2026)
By 2026, 80% of routine marketing decisions will be AI-augmented.
- Forecasted figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://arshsingh.com/blog/how-to-build-systems-for-business-growth/ ↗
Source Article
How To Build Systems For Business Growth
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited (Gartner, 2023)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Routine marketing decisions: 80% ai augmented marketing decision share. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-augmented-marketing-decisions-2026
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<blockquote cite="https://lighthousedata.io/data/ai-augmented-marketing-decisions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai augmented marketing decision share for Routine marketing decisions<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-augmented-marketing-decisions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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