B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- purchase completion rate after ai research for US consumers (2025-12)
50% of US consumers complete purchases after engaging in AI-assisted research.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025-12
Entity
Sample Size
1,030
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SEMrush
Primary
Tier B
https://futureproof.work/blog-posts/ai-s-seismic-impact-on-us-consumer-behavior-transforming-retail-… ↗
Source Article
AI's Seismic Impact on US Consumer Behavior: Transforming Retail and E-Commerce
AI's Seismic Impact on US Consumer Behavior: Transforming Retail and E-Commerce
The landscape of consumer behavior in the United States is undergoing a seismic shift, driven by the relentless march of artificial intelligence. What was once the realm of science fiction is now an undeniable reality sh…
Original Research
SEMrush
· Original study ↗
Methodology
SEMrush consumer survey of 1,030 US shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 50% purchase completion rate after ai research. Source: SEMrush (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-assisted-research-purchase-completion-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-assisted-research-purchase-completion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase completion rate after ai research for US consumers<br><small>Source: SEMrush (2025-12) · <a href="https://lighthousedata.io/data/ai-assisted-research-purchase-completion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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