B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- ai task assistance share for PR industry (2025)
AI tools are now able to assist with up to 40% of PR tasks.
- stipulates 'up to' 40 percent of tasks
- based on Chartered Institute of Public Relations research
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chartered Institute of Public Relations
Primary
Tier C
https://www.fivenot10.co.uk/post/impact-of-ai-on-pr ↗
Source Article
The impact of AI on PR
The impact of AI on PR
Updated: Apr 3, 2025
By Aaron Covington:
Artificial Intelligence (AI). No matter where you look, it seems the words are constantly staring you in the face. While it’s certainly a transformational technology, it comes with a lot of baggage. For decades, it’s been cast in a nega…
Original Research
Chartered Institute of Public Relations
· Original study ↗
Methodology
Cited from Chartered Institute of Public Relations research; methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PR industry: 40% ai task assistance share. Source: Chartered Institute of Public Relations (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-assist-pr-tasks-40-percent
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<blockquote cite="https://lighthousedata.io/data/ai-assist-pr-tasks-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- ai task assistance share for PR industry<br><small>Source: Chartered Institute of Public Relations (2025) · <a href="https://lighthousedata.io/data/ai-assist-pr-tasks-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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