B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
16 days
16 days -- optimal free trial length for AI subscription apps (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16 days
Unit
Duration Days
Data Vintage
2026
Entity
Sample Size
17,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RevenueCat
Primary
Tier A
https://www.saastr.com/what-17000-subscription-apps-tell-us-about-free-trial-length-annual-plans-con… ↗
Source Article
What 17,000 Subscription Apps Tell Us About Free Trial Length: Annual Plans Convert 86% Better With 30-Day Trials, Monthly Tops Out at Two Weeks, and AI Apps Hit a Wall at 16 Days
RevenueCat just published one of the richest datasets on free trials out there. They have the data, at least for mobile subscriptions apps, where they power 60%+ of the subscription management. SaaStr Fund made the very first investment in RevenueCat back in 2018, so I’ve watched this dataset grow …
Original Research
RevenueCat
· Original study ↗
Methodology
RevenueCat dataset of 17,000 subscription apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI subscription apps: 16 days optimal free trial length. Source: RevenueCat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-apps-trial-wall-16-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-apps-trial-wall-16-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16 days</strong> -- optimal free trial length for AI subscription apps<br><small>Source: RevenueCat (2026) · <a href="https://lighthousedata.io/data/ai-apps-trial-wall-16-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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