B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- brand reshuffle rate for AI answer engines (2026)
Published research suggests AI answer engine distributions reshuffle roughly 70% of their cited brands from one prompt run to the next.
- Cited as general published research without specific paper attribution
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
iqrush.ai
Primary
Tier C
https://iqrush.ai/articles/athenahqs-gruns-case-study-whats-behind-a-6x-share-of-voice-lift ↗
Source Article
AthenaHQ’s Grüns Case Study: What’s Behind a 6x Share of Voice Lift? | IQRush
Back to Blog
AthenaHQ’s Grüns Case Study: What’s Behind a 6x Share of Voice Lift?
Kevin McCabe
CRO
5 min read
AthenaHQ’s Grüns case study reports a 6x Share of Voice lift in 60 days. It’s a compelling headline backed by a detailed content strategy. But AI visibility is measured on probabilistic syst…
Original Research
iqrush.ai
· Original study ↗
Methodology
Cited as 'published research' without specific attribution
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI answer engines: 70% brand reshuffle rate. Source: iqrush.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-answer-brand-reshuffle-rate
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<blockquote cite="https://lighthousedata.io/data/ai-answer-brand-reshuffle-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- brand reshuffle rate for AI answer engines<br><small>Source: iqrush.ai (2026) · <a href="https://lighthousedata.io/data/ai-answer-brand-reshuffle-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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