B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of retail sales driven by ai agents for US holiday retail (2025)
AI shopping agents drove 20% of retail sales during the 2025 holiday season according to Salesforce.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://acceler8.beehiiv.com/p/why-is-ai-showing-your-competition ↗
Source Article
Why is AI showing your competition?
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce-reported figure cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US holiday retail: 20% share of retail sales driven by ai agents. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-agents-holiday-retail-sales-2025
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<blockquote cite="https://lighthousedata.io/data/ai-agents-holiday-retail-sales-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of retail sales driven by ai agents for US holiday retail<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/ai-agents-holiday-retail-sales-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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