B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- consumers less likely to buy from brands using ai ads for US consumers (2026-06)
63% of consumers say they would be less likely to buy from a brand that uses AI-generated ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll
Primary
Tier B
https://beyonk.com/blog/ai-content-backfiring-visitor-attractions ↗
Source Article
Why AI content is backfiring for visitor attractions
Original Research
The Harris Poll
· Original study ↗
Methodology
Survey by The Harris Poll with the 4As and Infillion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 63% consumers less likely to buy from brands using ai ads. Source: The Harris Poll (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-ads-purchase-intent-63pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-ads-purchase-intent-63pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers less likely to buy from brands using ai ads for US consumers<br><small>Source: The Harris Poll (2026-06) · <a href="https://lighthousedata.io/data/ai-ads-purchase-intent-63pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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