B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- consumers saying ai makes ads less authentic for survey respondents (2025)
78% of survey respondents feel that AI makes advertisements less authentic.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
The Harris Poll
Primary
Tier B
https://martechtrend.com/ai-generated-advertising-trust/ ↗
Source Article
Consumer Trust Declines in AI-Generated Advertising
Growing AI Fatigue Among Consumers
AI-generated advertising is facing a significant backlash from consumers worldwide, according to recent research. As artificial intelligence becomes a mainstay in the advertising industry, a new poll conducted by The Harris Poll, 4As, and Infillion reveals that mor…
Original Research
The Harris Poll
· Original study ↗
Methodology
The Harris Poll / 4As / Infillion survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents: 78% consumers saying ai makes ads less authentic. Source: The Harris Poll (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-ads-less-authentic-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-ads-less-authentic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumers saying ai makes ads less authentic for survey respondents<br><small>Source: The Harris Poll (2025) · <a href="https://lighthousedata.io/data/ai-ads-less-authentic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.