B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7%
7% -- ai adoption success rate for sales and marketing teams (2025)
Only 7% of sales and marketing teams report being very successful with clear ROI from AI tools in 2025.
- Refers specifically to teams reporting being 'very successful with clear ROI'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserGems and Wynter
Primary
Tier B
https://www.usergems.com/blog/9-things-to-know-sales-signal-tools-2026 ↗
Source Article
9 things to know about sales signal tools in 2026
Article overview
- Contact-level resolution is now the baseline, not a differentiator, across credible sales signal tools.
- Transparent, custom scoring is starting to matter more to buyers than raw "AI-powered" claims.
- Execution capability, not detection, is where vendors actually differentiate i…
Original Research
UserGems and Wynter
· Original study ↗
Methodology
UserGems and Wynter study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales and marketing teams: 7% ai adoption success rate. Source: UserGems and Wynter (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-success-sales-marketing
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-success-sales-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- ai adoption success rate for sales and marketing teams<br><small>Source: UserGems and Wynter (2025) · <a href="https://lighthousedata.io/data/ai-adoption-success-sales-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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