B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- ai adoption revenue increase for organizations that have adopted AI (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
McKinsey
Primary
Tier A
https://quiq.com/blog/machine-learning-and-ai-in-cx/ ↗
Source Article
Machine Learning and AI (Artificial Intelligence): What CX Leaders Need to Know
Before the rise of generative AI, most people didn’t think twice about what powered the systems behind their daily digital experiences. However, as artificial intelligence increasingly plays a more active role in how brands engage with customers, it’s worth understanding what makes it all work.
The …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey’s 2024 State of AI report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
organizations that have adopted AI: 65% ai adoption revenue increase. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-revenue-increase-2026
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-revenue-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- ai adoption revenue increase for organizations that have adopted AI<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/ai-adoption-revenue-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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