B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- ai adoption growth rate for marketers (2019)
The use of artificial intelligence among marketers will increase by at least 50 percent over the next two years.
- Projected increase is 'at least' 50%
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://mfunl.com/digital-marketing-trends-2019/ ↗
Source Article
Top Digital Marketing Trends For 2019 - MfunL
The world of marketing is going through a digital revolution that is developing a myriad of innovative technologies, each of which influences marketing in a unique way.
In our present modern, Internet-dependent age, there are a number of upcoming trends in digital marketing strategies that are in th…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce report on AI use among marketers over next two years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 50% ai adoption growth rate. Source: Salesforce (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-marketers-growth-2019
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-marketers-growth-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- ai adoption growth rate for marketers<br><small>Source: Salesforce (2019) · <a href="https://lighthousedata.io/data/ai-adoption-marketers-growth-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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