B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90 days
90 days -- pilot to implementation time for enterprises successful in AI adoption (2025)
Enterprises that succeeded in AI adoption moved from pilot to implementation in 90 days according to Wharton research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90 days
Unit
Duration Days
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wharton
Primary
Tier C
https://www.adora-ai.com/news/why-95-percent-ai-marketing-pilots-fail ↗
Source Article
Separating AI Fact from Fiction: Why 95% of AI Marketing Pilots Fail and What the Other 5% Are Doing Differently
Thought Leadership
Separating AI Fact from Fiction: Why 95% of AI Marketing Pilots Fail and What the Other 5% Are Doing Differently
Most AI marketing tool promises sound all too familiar to enterprise marketers. Transform your marketing. Accelerate time-to-market. Generate unlimited creative. Optimi…
Original Research
Wharton
· Original study ↗
Methodology
Wharton research as cited in article
Methodology documented
Segmentation
Industrymarketing
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Plain Text
enterprises successful in AI adoption: 90 days pilot to implementation time. Source: Wharton (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-implementation-90-days
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-implementation-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90 days</strong> -- pilot to implementation time for enterprises successful in AI adoption<br><small>Source: Wharton (2025) · <a href="https://lighthousedata.io/data/ai-adoption-implementation-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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