B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

44%

44% -- pct citing data privacy or quality as adoption barrier for Digital professionals (AI adoption holdouts) (2024-06)

Name: Pct Citing Data Privacy Or Quality As Adoption Barrier Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2024-06 · n=601 · Glassbox

44% of non-AI-using digital professionals say that data privacy or quality concerns are holding them back from AI adoption.

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Attribution: Glassbox View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

44%

Unit

Percentage

Data Vintage

2024-06

Entity

Digital professionals (AI adoption holdouts)

Sample Size

601

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Glassbox Primary Tier A

https://www.glassbox.com/personalization-in-the-age-of-ai/ ↗

Confidence: 59/100 Vintage: 2024-06 Channel: Deep Crawl

Source Article

Personalization in the age of AI - Glassbox

Personalization in the Age of AI In our digital age, personalization is paramount of digital professionals agree that personalization is key to providing high-quality digital customer experiences. report that their company has increased investments in personalization in the last year. Yet, digital p…

Original Research

Glassbox · Original study ↗

Methodology

Glassbox survey of US digital professionals, June 4-26, 2024; 95% confidence, +/-4% margin of error; 601 respondents; appears in the non-user barrier section, so base population is likely non-users (not explicitly stated). Marketers were 30% more likely than average to cite quality concerns (relative figure not extracted).

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Digital professionals (AI adoption holdouts): 44% pct citing data privacy or quality as adoption barrier. Source: Glassbox (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-data-privacy-barrier-2024

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<blockquote cite="https://lighthousedata.io/data/ai-adoption-data-privacy-barrier-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- pct citing data privacy or quality as adoption barrier for Digital professionals (AI adoption holdouts)<br><small>Source: Glassbox (2024-06) · <a href="https://lighthousedata.io/data/ai-adoption-data-privacy-barrier-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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