B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- ai adoption rate for ad executives (2025)
AI adoption in creative processes reached 83% among ad executives, rising from 60% in a single year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier B
https://marketingintheageofmachines.com/ai-creative-suites-are-eating-your-agency-budget-what-change… ↗
Source Article
AI Creative Suites Are Eating Your Agency Budget: what changes now
Beyond the big three, Yahoo DSP has embedded agentic AI across planning and measurement, and Canva acquired its way into the deployment layer
Decision Lens
AI adoption in creative processes jumped from 60% to 83% of ad executives in a single year, per IAB research. Global ad spending rose 8.6% in 20…
Original Research
IAB
· Original study ↗
Methodology
IAB research
Methodology documented
Segmentation
Industrymarketing
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ad executives: 83% ai adoption rate. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-creative-processes
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-creative-processes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- ai adoption rate for ad executives<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/ai-adoption-creative-processes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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