B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- share citing data privacy security as adoption barrier for US market research and insights professionals (2025-08)
33% of US market research and insights professionals surveyed cited data privacy/security as a primary barrier to AI adoption.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025-08
Entity
Sample Size
219
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
QuestDIY
Primary
Tier A
https://www.themarketingcloud.com/blog/ai-market-research ↗
Source Article
AI is revolutionizing market research
Teams that figure out how to pair human judgment with machine speed are going to run laps around the rest.
ResearchCutting-edge AI is changing every aspect of the marketing world, but the use cases for research are truly impressive. QuestDIY surveyed* 219 U.S. market research and insights profession…
Original Research
QuestDIY
· Original study ↗
Methodology
QuestDIY survey, Aug 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US market research and insights professionals: 33% share citing data privacy security as adoption barrier. Source: QuestDIY (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-barrier-privacy-33
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<blockquote cite="https://lighthousedata.io/data/ai-adoption-barrier-privacy-33" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share citing data privacy security as adoption barrier for US market research and insights professionals<br><small>Source: QuestDIY (2025-08) · <a href="https://lighthousedata.io/data/ai-adoption-barrier-privacy-33" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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