B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- ai adoption or planned adoption for B2B marketers (2023)
75% of B2B marketers use or plan to start using AI in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn Marketing Solutions and Ipsos
Primary
Tier B
https://barbararozgonyi.com/blog/2023-b2b-global-marketing-cmos/ ↗
Source Article
How to Improve B2B Marketing: 2023 B2B Global Marketing Report for CMOs and B2B Marketers
What a find – the 2023 Global B2B Marketing Benchmark Highlights: LinkedIn and Ipsos Take Look at the State of Global B2B Marketing!
A few highlights that jumped out here at CoryWest Media:
- Skillsets are changing rapidly – to be competitive, you need to shift NOW. How are your marketing and techno…
Original Research
LinkedIn Marketing Solutions and Ipsos
· Original study ↗
Methodology
LinkedIn/Ipsos survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 75% ai adoption or planned adoption. Source: LinkedIn Marketing Solutions and Ipsos (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adoption-b2b-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-adoption-b2b-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- ai adoption or planned adoption for B2B marketers<br><small>Source: LinkedIn Marketing Solutions and Ipsos (2023) · <a href="https://lighthousedata.io/data/ai-adoption-b2b-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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