B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- ai adopting orgs using genai for content creative for AI-adopting organizations (2026)
77% of AI-adopting organizations use generative AI for content and creative production.
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Lighthouse Research Team
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://growthfolks.io/business/using-text-to-video-ai-to-scale-content-production/ ↗
Source Article
How Growth Teams Are Using Text-to-Video AI to Scale Content Production in 2026
Video has become the dominant format in digital marketing, but producing high-quality video consistently remains one of the biggest challenges for growth teams.
According to Wyzowl’s latest State of Video Marketing report, 91% of businesses now use video as a marketing tool, while 85% of marketers r…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research on generative AI marketing use cases
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-adopting organizations: 77% ai adopting orgs using genai for content creative. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adopting-orgs-creative-production-gartner
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<blockquote cite="https://lighthousedata.io/data/ai-adopting-orgs-creative-production-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- ai adopting orgs using genai for content creative for AI-adopting organizations<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/ai-adopting-orgs-creative-production-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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