B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- productivity increase for AI adopters in sales and marketing (GTM teams) (2025)
AI adopters in go-to-market (sales and marketing) teams report 47% higher productivity compared to non-adopters.
- Study/report date is not explicitly specified in the text; vintage is derived from publication context
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Lighthouse Research Team
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Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
ZoomInfo
Primary
Tier C
https://disruptorsco.com/the-gtm-ai-landscape-the-zoominfo-sales-and-marketing-report/ ↗
Source Article
The GTM AI Landscape – the ZoomInfo sales and marketing report - Disruptors Co
As we know AI is everywhere – but many are asking the question – is it actually delivering results in sales and marketing? The ZoomInfo sales and marketing report reveals a striking paradox for those working in the go-to-market space: while AI adopters are seeing 47% higher productivity and saving 1…
Original Research
ZoomInfo
· Original study ↗
Methodology
Relative productivity gain of AI adopters vs. non-adopters; no explicit date given in article — context is the named ZoomInfo sales and marketing report ('The GTM AI Landscape'); year approximated from report context
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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AI adopters in sales and marketing (GTM teams): 47% productivity increase. Source: ZoomInfo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-adopters-47-higher-productivity-zoominfo
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<blockquote cite="https://lighthousedata.io/data/ai-adopters-47-higher-productivity-zoominfo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- productivity increase for AI adopters in sales and marketing (GTM teams)<br><small>Source: ZoomInfo (2025) · <a href="https://lighthousedata.io/data/ai-adopters-47-higher-productivity-zoominfo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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