B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- evergreen content traffic retention rate for evergreen content pages (2023)
60% of pages with evergreen content continue to receive traffic three years after publication.
- Cited second-hand from an Ahrefs study without original methodology provided
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://chiefcontentmarketer.com/evergreen-content-strategies-is-your-content-immortal/ ↗
Source Article
Evergreen Content Strategies: Is Your Content Immortal? - Chief Content Marketer
Think your content fades away with time? Not if it’s evergreen. Discover how to create content that keeps pulling in traffic years down the line.
Introduction: Have you ever stumbled upon a piece of content from years ago that still sparks interest and drives engagement? That’s the holy grail of mar…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs 2023 study on evergreen content traffic persistence; cited second-hand by Chief Content Marketer with no link to original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
evergreen content pages: 60% evergreen content traffic retention rate. Source: Ahrefs (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-evergreen-traffic-3-years
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-evergreen-traffic-3-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- evergreen content traffic retention rate for evergreen content pages<br><small>Source: Ahrefs (2023) · <a href="https://lighthousedata.io/data/ahrefs-evergreen-traffic-3-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.