B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

87.8%

87.8% -- share of ai overviews using human and ai written content for Google AI Overviews (2025)

2025  · Ahrefs

Ahrefs found that 87.8% of Google's AI Overviews use content written by both humans and AI.

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Attribution: Ahrefs View source
Lighthouse Research Team
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Source verified Evidence graded
Value
87.8%
Unit
Percentage
Data Vintage
2025
Entity
Google AI Overviews
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Ahrefs Primary Tier B
https://www.writewiser.co.uk/post/how-i-use-ai-in-my-blog-writing-services-without-losing-the-voice-… ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How I use AI in my blog writing services without losing the voice (or feeling guilty)
How I use AI in my blog writing services without losing the voice (or feeling guilty) If you’ve been on LinkedIn lately, you’ve probably seen a lot of posts about AI detectors. Clients are rejecting content because: An AI detection tool said it’s 100% AI-generated. There are too many em dashes. It c…
Original Research
Ahrefs · Original study ↗

Cited from an Ahrefs study, as referenced in the article

Methodology documented
Industrymarketing
Plain Text
Google AI Overviews: 87.8% share of ai overviews using human and ai written content. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overviews-human-ai-content
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<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overviews-human-ai-content" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87.8%</strong> -- share of ai overviews using human and ai written content for Google AI Overviews<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-ai-overviews-human-ai-content" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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