B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34.5%
34.5% -- organic ctr decline with ai overview for Top-ranking organic page (position 1) for keywords with AI Overviews present (2025)
AI Overview presence correlates with a 34.5% lower click-through rate for the top-ranking organic page.
- Correlational study based on a sample of 300,000 keywords
- Exact study date not explicitly specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://digitalstrategyforce.com/journal/what-happens-to-your-business-when-google-ai-mode-replaces-… ↗
Source Article
What Happens to Your Business When Google AI Mode Replaces Traditional Search? | Digital Strategy Force
What Happens to Your Business When Google AI Mode Replaces Traditional Search?
Google AI Mode and AI Overviews are not new features added to Google Search — they are replacements for it. Every commercial query where an Overview appears pushes traditional organic results below the fold, and the synth…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs keyword-tracking study of 300,000 keywords; AI Overview presence correlates with 34.5% lower CTR for the top-ranking page. Study year not explicitly dated in this article; 2025 inferred from article context (post-AI Mode launch).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-ranking organic page (position 1) for keywords with AI Overviews present: 34.5% organic ctr decline with ai overview. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ahrefs-ai-overview-ctr-decline-top-ranking-page
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ahrefs-ai-overview-ctr-decline-top-ranking-page" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- organic ctr decline with ai overview for Top-ranking organic page (position 1) for keywords with AI Overviews present<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ahrefs-ai-overview-ctr-decline-top-ranking-page" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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